This is a consistent pattern for every election cycle. Timing: Campaigns spent 50% of digital ad budgets in the last 30 days before Election Day, and 25% in the last 10 days.New to the top 15 (that weren't on the list in 2020) were VideoAmp, Katz Media Group, LG Ads, Nexstar Media Group and NBC Universal. Top Sellers: As in 20, the top three direct sellers were YouTube, Facebook, and Hulu (with some change in rank between the three every election cycle).Pricing: For programmatic media, there was a 40% rise in average CPMs between January and November 2022 video ad CPMs were more steady throughout the year, only deviating 5-10% from the average in any given month.Programmatic: Automated buying though demand-side platforms (DSPs), though very popular in 2020 campaigns with 63% share of budgets, dipped to 52% in 2022.A factor affecting this is the higher relative cost of video inventory compared to display. Connected TV and Video: CTV ads were a key reason why video was the overwhelming ad format favorite (68%) based on spending share."Battle-tested, these House Democrats will be well prepared with the right resources to win their seats again in 2024.Covering US elections advertising since 2018, the Basis Technologies 'US Elections Digital Advertising Trends' report shows digital strategies for: “The NRCC has admitted that House Democrats are proven formidable fundraisers capable of outraising Republican opponents time and time again," DCCC spokesman Tommy Garcia told the Washington Examiner. However, Democrats have pushed back on that notion, noting it’s not unusual for candidates in competitive races to have lower cash on hand.ĭemocrats also benefit from strong fundraising numbers during the last election cycle, with the Democratic Congressional Campaign Committee far outraising the NRCC in the first two months of 2023. GOP strategists are hoping to seize on those numbers, arguing it’s harder for incumbents to fundraise when running in the minority party. 1, reporting $52,620 and $53,961 cash on hand, respectively. However, the pair have large sums in their campaign pockets as of Jan. Matt Cartwright (D) and Susan Wild (D) who are poised to run in tossup races in 2024. Republicans are also targeting Pennsylvania Reps. Yadira Caraveo (D-CO) is also among the most vulnerable, reporting only $17,541 cash on hand after winning her seat by less than 2 percentage points in 2022. Nickel fared better than his Democratic colleague, reporting $36,999 cash on hand. Both are running in districts that are considered tossups in 2024.ĭavis, who won his midterm race by 4.6 points in 2022, has slightly less cash on hand than Vasquez, reporting $17,973 as of Jan. Despite strong fundraising numbers resulting in a total of more than $3.6 million raised, Vasquez is starting off the 2024 campaign cycle with only $22,776 cash on hand.Ī pair of North Carolina Democrats have also emerged as vulnerable candidates in the next election cycle: Reps. Gabe Vasquez (D-NM), who won his seat by only 0.6 percentage points in 2022 and whose race has been deemed a tossup by the nonpartisan Cook Political Report. “With a target squarely on their back, these … campaign cash balances spell doom for their reelection chances in 2024.”Īmong those who are most vulnerable is Rep. “Despite raising wads of campaign cash, House Democrat candidates still needed to dig in the couch cushions to fund their narrow victories last cycle,” Will Reinert, national press secretary of the National Republican Congressional Committee, told the Washington Examiner. REPUBLICANS SEEK INDEPENDENTLY WEALTHY CANDIDATES TO RUN FOR SENATE 1 - possibly putting them at a disadvantage as they head into the 2024 cycle. Of those, at least six Democrats in tossup districts have reported less than $54,000 cash on hand as of Jan. Vulnerable House Democrats who ran tight races in 2022 are reeling from an expensive midterm election cycle that has now left their campaigns playing catch-up as lawmakers mull reelection bids in their competitive districts.Īs Republicans seek to hold on to their slim majority in the House, GOP strategists have created a list of vulnerable Democrats who won their midterm elections by less than 5 percentage points in 2022.
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